The fact that this regional Latin music has gained such prominence reveals the demographic changes happening in many countries, where, due to a sense of nostalgia, the Latin American diaspora is voraciously consuming music from their home countries, instilling in their kids a part of their identity. If we review metrics across different music streaming platforms, we can find a diverse set of the Top 50 regional Latin American music stars, including legacy acts like Juan Gabriel, Marco Antonio Solís, and Joan Sebastian artists who have long and active careers like Mexico's Banda MS, Los Ángeles Azules, and Natalia Lafourcade and Colombia's Carlos Vives, Juanes, and Diómedes Díaz as well as new shining stars like mariacheño Mexican star Christian Nodal or the Colombian Pop singer Jessi Uribe.įrancisco explains more on our podcast. Now, at the start of 2021, Latin artists continue to rake in big numbers, even in non-Spanish speaking markets like the US, Italy, and France. In our July 2019 deep dive on Latin American “trigger cities,” we examined the most recent “Latin explosion” in the English-speaking world. In reality, a diverse musical world has been thriving for decades. In a post-Despacito world, many may think reggaetón is the only genre achieving international success. Haga clic aquí para ver la versión en español.

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